Gainful employment for fresh graduates from technical institutes, colleges and universities has been an unceasing dilemma for the industry. In addition to this, companies hiring from campuses across India are faced with the additional challenges of selecting the appropriate campus to visit, understanding campus trends, branding themselves at campus, managing the logistics of coordinating with the placement offices on various campuses, setting the dates of various visits (pre placement student interaction, interviews etc.), conducting assessments and following up with graduating students before joining, all of which comes at considerable effort and cost.